About
Behind the Canvas:
The Story of NIRAAA
“Hi Baddies! I’m Nirjala—a pharmacy student by day and the designer behind NIRAAA by heart.
NIRAAA was born because I was tired of finding cute clothes online only to receive thin, transparent fabrics with zero fit. I wanted to create a space for girls who love to stand out—whether it’s turning heads in our bold maroon corset kurti or serving soft-girl vibes in a hand-painted sunflower drop.
From hand-picking premium cotton and custom-stitching to spending hours painting I handle it all scratch. When you wear NIRAAA, you’re wearing wearable art made with pure heart, hard work, and creativity. Radhe Radhe! ✨🌻🧿”
Nirjala choudhary
Founder and owner of NIRAAA
🎨 100% Hand-Painted Wearable Art
No plastic prints! Every sunflower or motif is hand-painted individually with premium, skin-soft fabric colors that stay vibrant wash after wash.
🧵 Tailored to Grow With You
Every kurti comes with 2 inches of hidden inside margins for easy home adjustments—no tailor needed.
